3 Important Tips for Good UX in Web Design

Never underestimate the importance of good UX

All the marketing in the world is going to mean nothing if the UX design is poor. Fancy slogans and pretty graphs may create an initial click, but when bad UX adds an extra hour on to your work load, (potential) customers are going to walk away.

1.      Color matters… a lot

People have strong emotions around color. A lot of books talk about the psychology of color.  But color is also a very individual thing. Some people like yellow, others have a passion for purple because it is the color of their favorite sports team. And then again, person C can’t stand beige (ask Billy Connolly, he’ll tell you).

There is the cultural and social side of color. In some cultures red is good luck, in the western world it’s passion and aggression.

Fair to say that it’s important to get the audience for your web design right. At the least you need to be familiar with demographics. Women and men are drawn to different colors (Research shows that women don’t like bright colors, men can’t stand pastels and prefer darker tones. Mid-tones work for both).

 It’s quite astounding but it goes as far as the color your conversion button has can have an impact on conversion rates. Really!

And then there is just the very practical side of color. There is no going around the requirement of readability.

Our advice? When working on UX use A/B colors to see what gives the best result.

2.      Create an effective user flow

A good workflow ensures that your customers have the easiest ride possible towards the conversion button.  But even if sales is not your main focus, a good workflow has effect of user satisfaction, on bounce rates,  etc.

Knowing your customers is the place where it all starts (again). But also, you want to know the usual customer journey from the entry point all the way to when they click away. What is an average timeline? What are some common problems people encounter? Map it out.

When you start creating content, adding features and added options, make sure you realize that less is more. Stick to the essentials and be very firm with yourself.

And finally… get the web design tested by some real users. Collect feedback and go back to the drawing board if needed. The focus needs to be on user experience.

3.      Get attention in a blink of an eye

These days, people no longer read websites. They scan.

This has effect on how a website needs to be designed in more than one way.

The importance of visual hierarchy as a result is undeniable. Keep design simple, use infographics, create focal points, be consistent in the use of colors and aesthetics.

The bottom-line? When you create a website, you really create an experience. People decide whether a website is interesting to them or not in half a second. UX is more than a buzz word. It has the capability of making or breaking what you do. With that, all is said.